Senior E-commerce Marketing Specialist Job Vacancy in Maseru, Lesotho – Retail & E-commerce

Job Description

Position: Senior E-commerce Marketing Specialist

Company: Shoprite Lesotho

Location: Maseru, Lesotho

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Digital Media

Employment Type: Full-time

Industry: Retail & E-commerce

Department: Digital Marketing

Salary: 45,000 SSP – 65,000 SSP

Vacancies: 1

Company Overview

Shoprite Lesotho is a leading force in the Southern African retail landscape, dedicated to providing high-quality goods and essential services to diverse communities. As part of a massive international network, we leverage cutting-edge technology to bridge the gap between traditional brick-and-mortar shopping and the modern digital marketplace. Our mission is to drive innovation in the retail sector, ensuring that every customer has access to seamless shopping experiences, whether they are visiting our physical stores or browsing our online platforms. We are committed to excellence, sustainability, and community empowerment, making us a premier destination for professional growth and career opportunities in Lesotho.

As we expand our digital footprint, we are looking for visionary leaders to join our team. We offer a dynamic environment where creativity meets data-driven strategy. If you are looking for meaningful employment in Lesotho, Shoprite provides the platform to make a significant impact on how people consume goods in the digital age.

Job Overview

The Senior E-commerce Marketing Specialist will play a pivotal role in shaping the digital identity of Shoprite Lesotho. This role is designed for a strategic thinker who understands the nuances of online consumer behavior and can translate these insights into high-converting digital campaigns. You will be responsible for managing our online storefront, optimizing user journeys, and driving traffic through various digital channels. This is a high-impact position that requires a blend of creative storytelling and rigorous analytical skills to ensure our e-commerce platform remains competitive and user-friendly.

For more information on current openings, visit https://lesothojobsearch.com.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase online sales and customer retention.
• Manage and optimize SEO and SEM campaigns to drive organic and paid traffic to the e-commerce platform.
• Collaborate with the logistics and inventory teams to ensure product availability matches marketing promotions.
• Analyze web traffic and conversion metrics to provide actionable insights for platform optimization.
• Oversee social media advertising and email marketing automation to nurture customer relationships.
• Monitor competitor digital activities and market trends to maintain a competitive edge in the Lesotho market.

Required Skills

• Advanced proficiency in Google Analytics and other web tracking tools.
• Deep understanding of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
• Strong ability to interpret complex data sets into strategic marketing plans.
• Excellent communication skills for cross-departmental collaboration.
• Expertise in managing digital advertising budgets and calculating ROI.

Education

A minimum of a Bachelor’s Degree in Marketing, Business Administration, Digital Media, or a related field is required. Professional certifications in Google Ads or HubSpot are highly advantageous.

Experience

Candidates must possess at least 5 years of experience in digital marketing, with a proven track record of managing successful e-commerce growth strategies. Experience in the retail sector is preferred.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance metrics.

Benefits

• Competitive monthly salary and performance-based bonuses.
• Comprehensive health and wellness insurance package.
• Generous leave allowance and paid time off.
• Employee discounts on a wide range of retail products.
• Opportunities for international training and development.

Training

We believe in continuous learning. Successful candidates will have access to specialized training programs in advanced data analytics and digital consumer psychology. You can find more career resources at https://sierraleonejobsearch.com/.

Working Environment

The working environment is fast-paced, collaborative, and highly innovative. You will work in a modern office setting in Maseru, supported by a team of digital experts and retail professionals. We foster a culture of transparency and high performance.

Application Process

Interested candidates should submit their CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure all documents are updated and reflect your most recent achievements. For more job vacancies in Lesotho, please check our portal regularly.

Explore more opportunities at https://liberiajobsearch.com/job-vacancy-in-liberia/.

Equal Opportunity Statement

Shoprite Lesotho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or age. We are hiring in Lesotho to build a team that reflects the vibrant community we serve.