Senior E-commerce Marketing Specialist Job Vacancy in Maseru, Lesotho – Retail & E-commerce

Job Description

Position: Senior E-commerce Marketing Specialist

Company: Shoprite Lesotho

Location: Maseru, Lesotho

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Business Administration

Employment Type: Full-time

Industry: Retail & E-commerce

Department: Digital Marketing

Salary: 45,000 SSP – 65,000 SSP

Vacancies: 1

Company Overview

Shoprite Lesotho is a leading retail powerhouse dedicated to providing high-quality goods and essential services to the local community. As a subsidiary of a global retail giant, we leverage advanced supply chain technologies and consumer insights to deliver value to millions of customers daily. Our mission is to lead the retail sector through innovation, digital transformation, and an unwavering commitment to customer satisfaction. We are currently expanding our digital footprint to meet the growing demand for online shopping experiences across the region. This expansion creates exciting career opportunities in Lesotho for professionals who are passionate about the intersection of retail and technology.

Job Overview

We are seeking a highly strategic and data-driven Senior E-commerce Marketing Specialist to join our growing digital team. In this role, you will be responsible for designing, implementing, and managing comprehensive digital marketing strategies that drive traffic, increase conversion rates, and enhance customer retention on our e-commerce platforms. You will play a pivotal role in our digital transformation journey, ensuring that our online presence matches the excellence of our physical stores. This is a high-impact position that requires a blend of creative marketing flair and analytical rigor. For more information on local employment trends, visit https://lesothojobsearch.com.

Key Responsibilities

• Develop and execute end-to-end digital marketing campaigns across SEO, SEM, social media, and email channels.
• Analyze consumer behavior data to optimize the online customer journey and increase basket size.
• Manage the e-commerce marketing budget to ensure maximum Return on Ad Spend (ROAS).
• Collaborate with the logistics and inventory teams to align marketing promotions with stock availability.
• Oversee the performance of third-party digital advertising agencies and vendors.
• Monitor and report on key performance indicators (KPIs) including Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Required Skills

• Advanced proficiency in Google Analytics and Facebook Business Manager.
• Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
• Exceptional project management skills with the ability to handle multiple campaigns simultaneously.
• Strong analytical mindset with the ability to translate complex data into actionable marketing insights.
• Excellent communication skills for cross-departmental collaboration.

Education

A minimum of a Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field is required. Professional certifications in Google Ads or HubSpot are highly advantageous.

Experience

Candidates must possess at least 5 years of experience in digital marketing, with a proven track record of managing successful e-commerce growth strategies. Experience in the retail sector is preferred. You should have demonstrated experience in managing significant advertising budgets and driving measurable revenue growth.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance metrics. This is a competitive package designed to attract top-tier talent in the region.

Benefits

• Comprehensive health and wellness insurance package.
• Performance-based annual bonuses.
• Generous employee discount on all Shoprite products.
• Professional development and continuous learning stipends.
• Flexible working arrangements for hybrid models.

Explore more diverse roles across Africa at https://southsudanjobsearch.com/.

Training

• Advanced Digital Analytics Certification program.
• Leadership and Management training for senior specialists.
• Internal workshops on emerging e-commerce technologies.

Working Environment

You will work in a fast-paced, collaborative, and innovative office environment located in the heart of Maseru. We foster a culture of excellence where every team member’s contribution is valued. While the role is primarily office-based, we offer hybrid flexibility to support work-life balance. We are committed to hiring in Lesotho to empower local talent and drive economic growth.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant e-commerce experience. Please ensure all documentation is submitted through our official recruitment portal. We are looking for individuals who demonstrate a passion for the evolving landscape of digital retail. For international job trends, check https://moroccojobsearch.com/job-vacancy-morocco/.

Equal Opportunity Statement

Shoprite Lesotho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business needs, regardless of race, religion, color, national origin, gender, sexual orientation, age, or disability status. We encourage all qualified applicants to apply for this job vacancy in Lesotho.