Digital Content Strategist Job Vacancy in Quthing, Lesotho – Media & Entertainment

Job Description

Position: Digital Content Strategist

Company: BBC Africa

Location: Quthing, Lesotho

Experience: 3-5 years

Education: Bachelor’s degree in Marketing, Communications, Journalism or related field

Employment Type: Full-time

Industry: Media & Entertainment

Department: Content & Strategy

Salary: SSP 250,000 – SSP 350,000 per month

Vacancies:1

Company Overview

BBC Africa is a leading public service broadcaster with a strong commitment to delivering high‑quality news, documentaries, and entertainment across the African continent. Operating under the globally recognised BBC brand, the organisation maintains editorial independence and a reputation for journalistic excellence. In Lesotho, BBC Africa collaborates with local partners to produce content that reflects the cultural diversity and socio‑economic realities of the nation. As part of its expansion strategy, BBC Africa is investing in digital platforms to reach younger audiences, making this a pivotal moment for talent seeking to shape the future of media in Lesotho. This role contributes directly to the growth of Lesotho Jobs and supports the broader mission of providing informative and engaging content to the people of Lesotho.

Job Overview

The Digital Content Strategist will lead the creation, curation, and distribution of multimedia content across BBC Africa’s digital channels, including websites, social media, and mobile applications. Working closely with editorial, production, and analytics teams, the successful candidate will develop data‑driven strategies that increase audience engagement, drive traffic, and enhance brand visibility in the region. This position offers a unique opportunity to influence the digital narrative of a world‑renowned media organisation while contributing to Career Opportunities in Lesotho. For more information about the company, visit BBC Africa Lesotho.

Key Responsibilities

• Design and implement comprehensive digital content strategies aligned with audience insights and business objectives.
• Collaborate with journalists, video producers, and graphic designers to create compelling stories for web, mobile, and social platforms.
• Analyse performance metrics using analytics tools to optimise content distribution and improve engagement rates.
• Manage editorial calendars, ensuring timely delivery of content across multiple channels.
• Stay abreast of emerging digital trends, platform algorithms, and competitor activities to maintain a competitive edge.
• Coordinate with local partners and community contributors to source authentic, locally‑relevant stories.
• Oversee SEO best practices to enhance discoverability of content, reinforcing the Job Vacancy in Lesotho visibility.

Required Skills

• Strong understanding of digital media ecosystems, including social media, SEO, and content management systems.
• Excellent storytelling ability with a keen eye for visual and written content.
• Proficiency in analytics platforms such as Google Analytics, Chartbeat, or similar tools.
• Ability to interpret data and translate insights into actionable content strategies.
• Effective project management skills with the capacity to handle multiple deadlines.
• Fluency in English; knowledge of Sesotho is an advantage.

Education

A Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related discipline is required. Advanced certifications in digital marketing, SEO, or data analytics are considered a plus.

Experience

Applicants should have 3‑5 years of proven experience in digital content strategy, preferably within a media, broadcasting, or publishing environment. Experience working in emerging markets or with multicultural audiences will be highly valued.

Salary

The role offers a competitive salary range of SSP 250,000 to SSP 350,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Generous paid leave, including annual, sick, and parental leave.
• Professional development budget for courses, conferences, and certifications.
• Access to BBC’s global network of resources and training platforms.

Training

• On‑boarding program covering BBC editorial standards, digital tools, and brand guidelines.
• Continuous learning opportunities through BBC Academy modules on storytelling, data journalism, and digital innovation.
• Mentorship from senior editors and digital strategists within the organisation.

Working Environment

The position is based in a modern office in Quthing, offering a collaborative workspace equipped with the latest digital production tools. Flexible working arrangements, including remote work options, are available to support work‑life balance. The culture promotes creativity, inclusivity, and a commitment to public service broadcasting.

Application Process

Interested candidates should submit an online application through the BBC Careers portal, attaching a tailored CV and a cover letter outlining relevant experience and motivation for the role. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to a virtual interview followed by a practical assessment.

Equal Opportunity Statement

BBC Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. This commitment aligns with our broader goal of supporting Employment in Lesotho and fostering a workplace that reflects the communities we serve.