Job Description

Sales Officer – Basutoland Ink, Maseru, Lesotho

Company Overview

Basutoland Ink is a recognized clothing and sportswear manufacturer headquartered in Maseru, Lesotho. Established in 2006, the company specializes in apparel production, sportswear manufacturing, and consumer fashion products serving both local and regional markets. The company is committed to quality, innovation, and customer satisfaction while expanding its presence in the clothing and accessories sector.

Basutoland Ink is currently seeking a motivated Sales Officer to support revenue growth, customer acquisition, market expansion, and client relationship management activities.

This opportunity is ideal for professionals seeking Sales Officer jobs in Lesotho and individuals looking to build a successful career within the apparel and consumer goods industry.

Position Details

Job Title: Sales Officer

Company: Basutoland Ink

Location: Maseru, Lesotho

Industry: Clothing & Accessories / Consumer Goods

Employment Type: Full-Time

Experience Required: 3–5 Years

Education Required: Diploma in Sales, Marketing, Business Administration, or related field

Department: Sales & Business Development

Reporting To: Sales Manager

Job Summary

The Sales Officer will be responsible for identifying new business opportunities, maintaining customer relationships, achieving sales targets, and supporting market development initiatives. The role requires strong communication skills, commercial awareness, and the ability to develop long-term customer partnerships.

Professionals interested in sales jobs in Lesotho and marketing careers in Maseru will find this position highly rewarding.

Candidates exploring additional employment opportunities across Lesotho may also visit sales manager jobs in Lesotho for industry updates and career resources.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Identify and pursue new business opportunities.
• Build and maintain strong customer relationships.
• Conduct market research and competitor analysis.
• Promote clothing and sportswear product lines.
• Prepare sales reports and performance forecasts.
• Coordinate with production and distribution teams.
• Manage customer inquiries and after-sales support.
• Negotiate contracts and pricing agreements.
• Monitor market trends and customer preferences.
• Participate in trade exhibitions and promotional events.
• Support brand awareness and business growth initiatives.

This role is suitable for candidates seeking sales executive jobs in Lesotho, business development jobs in Maseru, and consumer goods careers in Lesotho.

Educational Requirements

Applicants must possess:

• Diploma in Sales, Marketing, Business Administration, or a related discipline.
• Knowledge of sales techniques and customer relationship management.
• Additional certifications in sales or marketing will be advantageous.

Candidates pursuing marketing jobs in Lesotho and retail sales careers in Maseru are encouraged to apply.

Experience Requirements

• 3–5 years of relevant experience in sales, marketing, retail, or business development.
• Experience working within consumer goods, apparel, fashion, or retail sectors preferred.
• Proven ability to achieve and exceed sales targets.
• Experience managing customer accounts and business relationships.

This position is ideal for professionals interested in fashion industry jobs in Lesotho, sales representative jobs in Maseru, and customer relationship management careers in Lesotho.

Required Skills

The successful candidate should demonstrate expertise in:

• Sales Management
• Business Development
• Customer Relationship Management
• Market Analysis
• Product Promotion
• Lead Generation
• Sales Forecasting
• Negotiation Skills
• Account Management
• Communication Skills
• Presentation Skills
• Reporting & Documentation

Professionals seeking commercial sales jobs in Lesotho and apparel industry careers in Maseru should possess these competencies.

Leadership & Soft Skills

• Relationship Building
• Team Collaboration
• Problem Solving
• Time Management
• Customer Focus
• Strategic Thinking
• Adaptability
• Decision Making
• Professional Communication
• Organizational Skills

Salary & Benefits

Estimated Monthly Salary: LSL 12,000 – LSL 22,000

Salary may vary depending on qualifications, experience, and performance achievements.

Additional Benefits Include:

• Performance-based commissions
• Annual bonus opportunities
• Medical insurance coverage
• Paid annual leave
• Employee product discounts
• Professional training programs
• Career advancement opportunities
• Employee recognition initiatives

Professionals searching for high-paying sales jobs in Lesotho and business development careers in Maseru may find this compensation package attractive.

Training & Professional Development

Selected candidates may receive training in:

• Advanced Sales Techniques
• Customer Relationship Management
• Retail Marketing Strategies
• Product Knowledge Development
• Business Negotiation Skills
• Market Expansion Planning
• Digital Sales & Marketing
• Leadership Development
• Brand Promotion Strategies

Candidates interested in sales management careers in Lesotho and consumer goods industry jobs in Southern Africa will benefit from ongoing professional development opportunities.

For professionals researching broader employment opportunities across Africa, useful career resources can also be found through sales manager jobs in Egypt while evaluating long-term career options.

Working Environment

The role offers:

• Dynamic sales and customer engagement environment.
• Opportunities to work with established apparel products.
• Exposure to regional market expansion initiatives.
• Collaboration with production, marketing, and management teams.
• Professional growth within the clothing and sportswear industry.

This opportunity is especially attractive for candidates interested in jobs in Maseru, sales careers in Lesotho, and consumer products jobs in Southern Africa.

Career Growth Opportunities

Successful candidates may progress into positions such as:

• Senior Sales Officer
• Key Account Manager
• Business Development Manager
• Regional Sales Manager
• Marketing Manager
• Commercial Manager

Professionals seeking senior sales jobs in Lesotho, account manager careers in Maseru, and business development leadership positions in Africa will find strong advancement potential.

Individuals exploring wider employment opportunities across Africa may also benefit from reviewing resources available through sales manager jobs in Uganda while planning future career growth.

Why Join Basutoland Ink?

• Work with an established clothing and sportswear company.
• Contribute to brand growth and market expansion.
• Build expertise in sales and customer management.
• Access professional training and career development opportunities.
• Grow within a dynamic consumer goods organization.

Candidates searching for jobs in Lesotho, jobs in Maseru, Sales Officer jobs in Lesotho, marketing jobs in Maseru, business development careers in Lesotho, and apparel industry jobs in Southern Africa are encouraged to apply.

Application Process

Interested applicants should submit:

• Updated CV/Resume
• Educational Certificates
• Professional Training Records
• Employment References
• Identification Documents as required

Only shortlisted candidates will be contacted for interviews.

Basutoland Ink is committed to fostering innovation, customer satisfaction, business growth, and professional excellence throughout its operations.