Eco-Tourism Marketing Specialist Job Vacancy in Qomolangtse, Lesotho – Sustainable Tourism and Travel Promotion
Job Description
Position: Eco-Tourism Marketing Specialist
Company: World Wildlife Fund (WWF) Lesotho
Location: Qomolangtse, Lesotho
Experience: 3-5 years
Education: Bachelor’s Degree in Marketing, Tourism, or Environmental Science
Employment Type: Full-Time
Industry: Sustainable Tourism and Travel Promotion
Department: Conservation and Community Engagement
Salary: 2000 – 2500 SSP
Vacancies:1
Company Overview
The World Wildlife Fund (WWF) Lesotho is a global conservation organization dedicated to protecting Lesotho’s unique ecosystems while promoting sustainable economic development. With a focus on eco-tourism, WWF Lesotho collaborates with local communities, governments, and international partners to create job opportunities that align with environmental preservation. This role is part of a broader initiative to position Lesotho as a leader in sustainable travel and cultural heritage tourism.
Job Overview
This position is ideal for a dynamic professional passionate about merging marketing expertise with environmental stewardship. The Eco-Tourism Marketing Specialist will develop and execute campaigns to promote Lesotho’s eco-tourism offerings, including cultural heritage sites, wildlife conservation areas, and adventure tourism. The role supports WWF Lesotho’s mission to create a tourism sector that benefits both communities and ecosystems.
For more Lesotho Jobs and Career Opportunities in Lesotho, visit https://lesothojobsearch.com.
Key Responsibilities
- Design and implement marketing strategies to promote sustainable tourism initiatives in Lesotho.
- Collaborate with local stakeholders to develop eco-tourism content for digital and print platforms.
- Coordinate with travel agencies and conservation partners to create tailored visitor experiences.
- Analyze market trends to identify opportunities for expanding Lesotho’s eco-tourism footprint.
- Manage social media campaigns highlighting conservation success stories and community-led tourism projects.
Required Skills
- Proven experience in marketing, preferably within tourism or environmental sectors.
- Strong proficiency in digital marketing tools (SEO, Google Analytics, social media platforms).
- Excellent project management and cross-cultural communication skills.
- Creative content development for brochures, websites, and promotional materials.
- Ability to work independently and in multidisciplinary teams.
Education
- Bachelor’s Degree in Marketing, Tourism, Environmental Science, or related field.
- Advanced certifications in digital marketing or sustainable tourism are advantageous.
Experience
- 3-5 years of experience in marketing, with a focus on tourism or conservation projects.
- Previous work in Lesotho or Southern Africa is preferred.
Salary
2000 – 2500 SSP per month, commensurate with experience.
Benefits
- Comprehensive health insurance coverage.
- Professional development opportunities through WWF global training programs.
- Flexible work arrangements and remote collaboration tools.
- Annual leave and public holidays as per Lesotho labor laws.
Training
- On-the-job training in eco-tourism marketing best practices.
- Workshops on sustainable tourism ethics and community engagement.
- Access to WWF’s global marketing resources and case studies.
Working Environment
The role involves a mix of office-based work in Qomolangtse and field visits to eco-tourism sites. Candidates should be comfortable working in both urban and remote settings, with occasional travel to partner communities and conservation areas.
Application Process
Interested candidates should submit a CV and cover letter to the provided application portal. For more information on Hiring in Lesotho and Jobs in Lesotho, visit https://www.ugandajobssearch.com.
Equal Opportunity Statement
WWF Lesotho is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, ethnicity, or background.
