Regional Marketing Manager Job Vacancy in Maseru, Lesotho – Beverage Manufacturing

Marketing
Maseru
August 29, 2026
Full Time
Apply Now

Job Description

Position: Regional Marketing Manager

Company: Coca-Cola Beverages Africa

Location: Maseru, Lesotho

Experience: 5-7 years

Education: Bachelor’s degree in Marketing or related field

Employment Type: Full-time

Industry: Beverage Manufacturing

Department: Marketing

Salary: SSP 350,000 – 500,000 per month

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including Lesotho. Our mission is to refresh the world and inspire moments of optimism and happiness through our iconic brands. With a commitment to sustainability, community development, and innovative product portfolios, we have become a trusted employer offering dynamic career pathways. As part of our regional strategy, we are expanding our marketing leadership in Lesotho to drive brand growth, consumer engagement, and market share. This role offers a unique opportunity to shape the future of beverage marketing in a vibrant and growing market, contributing to both local and regional success.

Our operations in Lesotho align with global standards while respecting local culture and consumer preferences. We pride ourselves on fostering an inclusive workplace that values diversity, creativity, and continuous learning. Join us to be part of a global brand that makes a positive impact on communities and the environment.

Job Overview

The Regional Marketing Manager will lead the development and execution of integrated marketing strategies for Coca-Cola’s portfolio in Lesotho. Reporting to the Country Marketing Director, you will collaborate with cross‑functional teams, agencies, and external partners to deliver compelling campaigns that resonate with local consumers. This role is pivotal in driving brand equity, increasing sales, and ensuring alignment with corporate objectives. For more information about our recruitment process, visit our partner site https://lesothojobsearch.com.

Explore similar opportunities across the region at https://eritreajobsearch.com/.

Discover additional career resources at https://ghanajobsearch.com/.

Key Responsibilities

  • Develop and implement comprehensive marketing plans that align with business goals and local market insights.
  • Lead the creation of multi‑channel campaigns, including digital, TV, radio, outdoor, and experiential activations.
  • Manage agency relationships, briefings, and performance evaluations to ensure high‑quality deliverables.
  • Analyze market trends, consumer behavior, and competitor activities to inform strategic decisions.
  • Collaborate with sales, supply chain, and finance teams to synchronize promotional calendars and budget allocations.
  • Oversee brand activation events, sponsorships, and community initiatives that enhance brand visibility.
  • Monitor and report on key performance indicators (KPIs) such as brand awareness, purchase intent, and sales lift.
  • Ensure compliance with Coca‑Cola brand guidelines, legal regulations, and ethical standards.

Required Skills

  • Strong strategic thinking with the ability to translate insights into actionable plans.
  • Excellent communication and presentation skills, both written and verbal.
  • Proficiency in digital marketing tools, social media platforms, and analytics software.
  • Leadership experience managing cross‑functional teams and external agencies.
  • Budget management expertise with a focus on ROI optimization.
  • Creative mindset with a keen eye for detail and brand consistency.
  • Ability to thrive in a fast‑paced, results‑driven environment.

Education

A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A master’s degree or relevant professional certifications (e.g., CIM, Google Analytics) are advantageous.

Experience

Minimum of 5‑7 years of progressive marketing experience, preferably within the fast‑moving consumer goods (FMCG) sector, with a proven track record of leading successful campaigns.

Salary

The compensation package ranges from SSP 350,000 to SSP 500,000 per month, commensurate with experience and qualifications. Additional performance‑based incentives may apply.

Benefits

  • Comprehensive health insurance covering medical, dental, and vision.
  • Retirement savings plan with employer contributions.
  • Generous paid time off and annual leave.
  • Employee assistance program and wellness initiatives.
  • Opportunities for international assignments and career progression.

Training

  • Onboarding program with brand immersion workshops.
  • Continuous professional development through Coca‑Cola Academy courses.
  • Leadership development tracks and mentorship opportunities.

Working Environment

Our Maseru office offers a collaborative, modern workspace equipped with the latest technology. We promote a culture of openness, where ideas are shared freely and innovation is encouraged. Flexible working arrangements are available to support work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca-Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, religion, or sexual orientation. All qualified applicants will receive consideration for employment.

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