Brand Activation Manager Job Vacancy in Maseru, Lesotho – Beverage & Consumer Goods

Job Description

Position: Brand Activation Manager

Company: Heineken Lesotho

Location: Maseru, Lesotho

Experience: 5+ years in brand management and consumer engagement

Education: Bachelor’s degree in Marketing or related field; Master’s preferred

Employment Type: Full-time

Industry: Beverage & Consumer Goods

Department: Marketing

Salary: SSP 350,000 – 500,000 per month

Vacancies:1

Company Overview

Heineken Lesotho, a subsidiary of the global brewing leader Heineken N.V., has been a cornerstone of the Lesotho beverage market for over two decades. With a portfolio that includes iconic lagers, craft beers, and non‑alcoholic beverages, the company is committed to delivering quality, sustainability, and community impact. Heineken Lesotho operates state‑of‑the‑art brewing facilities in Maseru, adheres to rigorous quality standards, and invests heavily in local talent development. The organization champions responsible drinking, environmental stewardship, and inclusive growth, making it an employer of choice for ambitious professionals seeking a dynamic career in the fast‑moving consumer goods (FMCG) sector.

As part of Heineken’s global network, Heineken Lesotho benefits from world‑class expertise, innovative marketing platforms, and a culture that encourages creativity and collaboration. The company’s vision is to “brew a better world” by fostering a vibrant brand experience that resonates with consumers across Lesotho while supporting local economies and social initiatives. This commitment to excellence and community makes Heineken Lesotho a leader in both market share and corporate responsibility.

Job Overview

The Brand Activation Manager will lead the design, execution, and measurement of integrated brand activation campaigns that drive consumer engagement, increase market share, and reinforce Heineken’s premium positioning in Lesotho. Reporting to the Marketing Director, the role will collaborate closely with cross‑functional teams including Sales, Trade Marketing, Digital, and Consumer Insights to ensure cohesive storytelling across all touchpoints. The manager will be responsible for translating strategic brand objectives into memorable experiences, events, and partnerships that resonate with diverse consumer segments.

This role offers a unique opportunity to shape the brand narrative in a vibrant market, leveraging Heineken’s global best practices while tailoring initiatives to local cultural nuances. The successful candidate will be a strategic thinker, a creative problem‑solver, and an excellent communicator who can inspire internal teams and external agencies alike.

For more information about Heineken Lesotho’s mission and values, visit our main website: https://lesothojobsearch.com.

Key Responsibilities

• Develop and implement comprehensive brand activation plans that align with annual brand strategy and sales targets.
• Lead the conceptualization, budgeting, and execution of consumer events, experiential marketing activations, and sponsorships.
• Collaborate with the Digital team to integrate online and offline experiences, ensuring a seamless omnichannel presence.
• Manage relationships with external agencies, vendors, and partners, negotiating contracts and ensuring deliverables meet Heineken’s quality standards.
• Monitor and analyze activation performance metrics, providing actionable insights and ROI reports to senior leadership.
• Coordinate with Trade Marketing to align activation activities with in‑store promotions and point‑of‑sale materials.
• Ensure all activations comply with local regulations, brand guidelines, and responsible drinking policies.
• Mentor junior marketing staff, fostering a culture of innovation and continuous improvement.

Required Skills

• Strong strategic planning and project management abilities.
• Excellent communication and presentation skills, both written and verbal.
• Creative mindset with a proven track record of delivering engaging consumer experiences.
• Proficiency in budgeting, financial analysis, and ROI measurement.
• Ability to work collaboratively across multifunctional teams and manage multiple stakeholders.
• Deep understanding of the Lesotho consumer landscape and cultural trends.
• Fluency in English; proficiency in Sesotho is an advantage.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., PMP, CIM) are highly desirable and will be considered an asset.

Experience

Minimum of five (5) years of progressive experience in brand management, consumer activation, or experiential marketing within the beverage or FMCG industry. Demonstrated success in leading large‑scale events and campaigns in emerging markets is essential.

Salary

The compensation package ranges from SSP 350,000 to SSP 500,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a comprehensive retirement plan.

Benefits

• Competitive salary with annual performance bonuses.
• Medical and dental coverage for employee and dependents.
• Retirement savings scheme with employer contribution.
• Generous paid time off and public holiday entitlement.
• Employee assistance program and wellness initiatives.
• Opportunities for international training and career progression within Heineken’s global network.

Training

• Onboarding program covering Heineken’s brand heritage, compliance, and operational standards.
• Continuous professional development workshops in digital marketing, data analytics, and consumer insights.
• Access to Heineken’s global learning platform for leadership and technical skill enhancement.

Working Environment

Heineken Lesotho offers a collaborative, inclusive, and dynamic workplace where creativity is encouraged and results are celebrated. The office is located in the heart of Maseru’s business district, providing easy access to transport links and a vibrant city life. Employees benefit from a modern workspace equipped with the latest technology, flexible working arrangements, and a culture that values work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.

For additional career resources and to explore other opportunities across Africa, visit: https://www.liberiajobsearch.com/.

Equal Opportunity Statement

Heineken Lesotho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.