Job Description
Position: Digital Marketing Strategist
Company: PwC Lesotho
Location: Mafeteng, Lesotho
Experience: 3-5 years in digital marketing
Education: Bachelor’s Degree in Marketing, Communications, or related field
Employment Type: Full-Time
Industry: Digital Marketing and Communications
Department: Marketing & Business Development
Salary: 2,200 – 3,500 SSP
Vacancies:1
Company Overview
PwC Lesotho is a leading professional services firm specializing in audit, tax, and advisory services. With a commitment to innovation and digital transformation, PwC Lesotho supports businesses across Lesotho in achieving sustainable growth. The firm is part of the global PwC network, which operates in over 150 countries, delivering expertise in digital marketing strategies, data analytics, and customer engagement solutions.
Job Overview
As a Digital Marketing Strategist, you will develop and execute data-driven marketing campaigns to enhance brand visibility and client engagement. This role requires a deep understanding of digital platforms, SEO/SEM, social media, and analytics tools. The position is ideal for candidates seeking to leverage technology and creativity to drive business outcomes in Lesotho’s evolving digital landscape.
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Key Responsibilities
- Design and implement integrated digital marketing campaigns across SEO, SEM, email, and social media platforms.
- Analyze campaign performance using Google Analytics and other tools to optimize ROI.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Conduct market research to identify trends and opportunities in Lesotho’s digital ecosystem.
- Develop content calendars and manage paid advertising budgets for maximum impact.
Required Skills
- Proven experience with Google Ads, Facebook Ads, and LinkedIn Marketing platforms.
- Strong proficiency in SEO/SEM strategies and keyword research.
- Excellent data analysis skills with tools like Google Analytics and Tableau.
- Creative content creation for blogs, social media, and video marketing.
- Ability to manage multiple projects under tight deadlines.
Education
- Bachelor’s Degree in Marketing, Communications, Business Administration, or equivalent.
- Certifications in Google Analytics, Google Ads, or HubSpot are advantageous.
Experience
- 3-5 years of experience in digital marketing roles.
- Portfolio demonstrating successful campaign outcomes.
Salary
- 2,200 – 3,500 SSP per month, commensurate with experience.
Benefits
- Performance-based bonuses and commission structures.
- Professional development allowances for certifications.
- Flexible work arrangements and remote work options.
- Health and wellness benefits for employees.
Training
- Onboarding training on PwC’s digital marketing frameworks.
- Workshops on emerging trends in AI-driven marketing.
- Leadership development programs for career advancement.
Working Environment
PwC Lesotho fosters a collaborative, inclusive workplace with state-of-the-art digital tools. The role involves both office-based work and client site visits. Candidates must be adaptable to dynamic project timelines and comfortable working in a fast-paced, innovative environment.
Application Process
Submit your CV and a tailored cover letter to the PwC Lesotho recruitment portal. Shortlisted candidates will be contacted for initial screenings followed by in-person interviews in Mafeteng. Applications close on 2026-08-12.
Equal Opportunity Statement
PwC Lesotho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified candidates from all backgrounds are encouraged to apply.