Job Description
Position:Digital Marketing Manager
Company:Meta Platforms
Location:Mokhotlong, Lesotho
Experience:5+ years in digital marketing, campaign management, analytics
Education:Bachelor’s degree in Marketing, Communications, Business or related field
Employment Type:Full-time
Industry:Marketing & Advertising
Department:Marketing
Salary:SSP 250,000 – 350,000 per annum
Vacancies:1
Company Overview
Meta Platforms is a global leader in connecting people through innovative digital experiences. With a mission to give people the power to build community and bring the world closer together, Meta operates across continents, fostering inclusive digital ecosystems. In Lesotho, Meta is committed to supporting local talent, driving digital transformation, and creating sustainable economic opportunities. The company invests in education, entrepreneurship, and infrastructure to empower the next generation of creators. As part of its expansion strategy, Meta seeks to strengthen its presence in Mokhotlong, offering career opportunities that align with the growing demand for digital expertise in Lesotho Jobs and beyond.
Job Overview
The Digital Marketing Manager will lead Meta’s regional marketing initiatives, crafting data‑driven campaigns that resonate with Lesotho audiences. This role is pivotal in enhancing brand visibility, increasing user engagement, and supporting product adoption across the country. The manager will collaborate with cross‑functional teams, oversee content creation, manage paid media, and analyze performance metrics to optimize ROI. By leveraging cutting‑edge tools and platforms, the incumbent will ensure Meta remains at the forefront of digital innovation. For more information visit Lesotho Job Search. This position offers a unique chance to shape the digital landscape, contributing to Career Opportunities in Lesotho and reinforcing Employment in Lesotho.
Key Responsibilities
- Develop and execute integrated digital marketing strategies aligned with business goals.
- Manage paid social, search, display, and video campaigns across Meta platforms.
- Analyze campaign performance using analytics tools and generate actionable insights.
- Collaborate with creative, product, and sales teams to produce compelling content.
- Optimize SEO and SEM efforts to improve organic reach and search rankings.
- Monitor market trends, competitor activities, and audience behavior in Lesotho.
- Prepare regular reports for senior leadership highlighting key metrics and ROI.
Required Skills
- Proficiency in Meta Ads Manager, Google Analytics, and SEO tools.
- Strong analytical mindset with ability to interpret data and drive decisions.
- Excellent written and verbal communication skills in English and Sesotho.
- Creative thinking and ability to craft engaging digital narratives.
- Project management expertise, capable of handling multiple campaigns simultaneously.
- Knowledge of local cultural nuances and consumer behavior in Lesotho.
Education
A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in digital marketing, such as Meta Blueprint or Google Ads, are highly desirable.
Experience
Minimum of five years of hands‑on experience managing digital marketing campaigns, preferably within the technology or social media sector. Demonstrated success in scaling campaigns and achieving measurable growth is essential.
Salary
The role offers a competitive salary range of SSP 250,000 to 350,000 per annum, commensurate with experience and qualifications.
Benefits
- Health insurance coverage.
- Performance‑based bonuses.
- Professional development allowance.
- Flexible working hours and remote work options.
- Access to Meta’s global learning resources.
Training
- Onboarding program covering Meta’s tools, policies, and brand guidelines.
- Continuous training in advanced analytics, AI‑driven advertising, and emerging digital trends.
- Opportunities to attend regional conferences and workshops.
Working Environment
Meta provides a collaborative, inclusive, and innovative workplace where ideas are encouraged and diversity is celebrated. Employees benefit from a supportive culture that values work‑life balance, creativity, and continuous learning. The Mokhotlong office is equipped with modern facilities, high‑speed internet, and a vibrant community of professionals dedicated to digital excellence.
Application Process
Interested candidates should submit their application through the online portal on the company website. The process includes an initial resume review, a virtual interview with the hiring panel, and a final assessment task. Successful applicants will be notified via the portal and invited to join the Meta team.
Equal Opportunity Statement
Meta Platforms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, ethnicity, religion, disability, sexual orientation, or any other protected characteristic. All qualified applicants will receive consideration for employment.