Senior E-commerce Marketing Specialist Job Vacancy in Maseru, Lesotho – Retail & E-commerce

Job Description

Position: Senior E-commerce Marketing Specialist

Company: Shoprite Lesotho

Location: Maseru, Lesotho

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Digital Media

Employment Type: Full-time

Industry: Retail & E-commerce

Department: Digital Marketing

Salary: 45,000 SSP – 65,000 SSP

Vacancies: 1

Company Overview

Shoprite Lesotho is a leading force in the Southern African retail landscape, dedicated to providing high-quality goods and essential services to diverse communities. As a subsidiary of one of the largest food retailers in Africa, our local operations focus on bridging the gap between traditional retail and the modern digital consumer. We are committed to innovation, ensuring that every customer has access to fresh produce, household essentials, and unique consumer goods through both physical storefronts and our expanding digital platforms. Our mission is to drive economic growth within Lesotho while maintaining the highest standards of customer service and supply chain efficiency. We pride ourselves on being a top employer, offering diverse career opportunities in Lesotho for professionals who are passionate about retail excellence and digital transformation.

Job Overview

We are seeking a highly skilled and strategic Senior E-commerce Marketing Specialist to lead our digital growth initiatives. This role is critical to our mission of expanding our online footprint and ensuring that our digital storefront is as seamless and engaging as our physical locations. The successful candidate will be responsible for designing, implementing, and managing comprehensive digital marketing strategies that drive traffic, increase conversion rates, and foster customer loyalty. You will work at the intersection of technology and consumer behavior, utilizing data-driven insights to optimize our online presence. This is a premier job vacancy in Lesotho for a marketing professional who thrives in a fast-paced, data-centric environment. For more information on various roles, visit https://lesothojobsearch.com.

Key Responsibilities

• Develop and execute end-to-end digital marketing campaigns across SEO, SEM, social media, and email channels.
• Analyze consumer behavior data to optimize the online customer journey and increase conversion rates.
• Manage the digital advertising budget to ensure maximum Return on Ad Spend (ROAS).
• Collaborate with the logistics and inventory teams to ensure product availability matches marketing promotions.
• Monitor and report on key performance indicators (KPIs) including Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Coordinate with web developers to improve website user experience (UX) and mobile responsiveness.

Required Skills

• Advanced proficiency in Google Analytics and other web tracking tools.
• Expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
• Strong understanding of social media advertising platforms (Meta, TikTok, LinkedIn).
• Excellent analytical skills with the ability to translate complex data into actionable marketing insights.
• Strong project management skills and ability to lead cross-functional teams.

Education

A minimum of a Bachelor’s Degree in Marketing, Digital Media, Business Administration, or a related field is required. Professional certifications in Google Ads or HubSpot are highly advantageous.

Experience

Candidates must possess at least 5 years of experience in digital marketing, with a proven track record of managing successful e-commerce growth strategies. Experience in the retail sector is preferred. If you are looking for employment in Lesotho, this role offers significant professional growth.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance metrics.

Benefits

• Competitive monthly salary and performance-based bonuses.
• Comprehensive health and wellness insurance package.
• Generous employee discount on all Shoprite products.
• Paid annual leave and sick leave.
• Professional development and continuous learning stipends.

Training

We invest in our people. New hires will undergo an intensive onboarding program covering our digital infrastructure and brand guidelines. We also provide access to advanced digital marketing workshops and certification programs. Explore more career paths at https://zambiajobssearch.com/job-vacancy-zambia/.

Working Environment

The working environment is dynamic, collaborative, and highly professional. You will be part of a modern office setting in Maseru, equipped with the latest digital tools and collaborative software. We value a culture of innovation where new ideas are encouraged and tested. This role requires a balance of strategic planning and hands-on execution.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their experience in e-commerce growth. Applications are reviewed on a rolling basis. For more job listings across the region, visit https://tunisiajobsearch.com/.

Equal Opportunity Statement

Shoprite Lesotho is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, or disability. We are actively hiring in Lesotho to build a team that reflects the vibrant community we serve.